How would you feel if your mom or grandma said they were
going to get breast augmentation or a facelift?
Would you be shocked, disturbed or supportive? Whether you like it or
not, the older generations like the Baby Boomers are having plastic surgery to
maintain or revamp their appearance. They’ve thought about it long and hard,
they have disposable income and they’re sure about their decisions.
While a lot of media attention has been on teenagers and
plastic surgery lately, we can’t overlook that older generations make up a
large chunk of those who get plastic surgery. In 2014, people between the ages
of 51-64 made up 24% of the total surgical procedures performed in the U.S. That’s 433,517
procedures performed on this age group. People who were age 65 and up accounted
for 7.9% of total surgical procedures. That’s 138,612 procedures.
Why Baby Boomers Want
Plastic Surgery In The First Place
Dr. Mulholland, a Toronto plastic surgeon, says that Baby Boomers (those who were born in 1946-1964) are an interesting generation.
“Their mothers and grandmothers were the descendants of a religious work ethic.
They were more accepting of life and aging. It was a matter of what God had
dealt them in life,” he says. The Baby Boomers are totally different from their
mothers in terms of attitudes. He says these women want a certain quality of
life and will achieve it on their own if they have to.
Dr. Mulholland sees many female clients in their 40s at
SpaMedica. “They’re far less likely to be manipulated by the media—and the
media’s idea of beauty—than women who are a generation younger,” he says. They’re
not coming in for treatments because they want to look like a certain
celebrity. It stems from their dissatisfaction of their looks compared to the
rest of their lives. Simply put, they want the whole package. They have an
active life, family and fulfilling career; they want their appearance to
reflect how they feel inside.
Which Plastic Surgery
Procedures Are These Women Having?
Some of the most popular procedures amongst this group are
breast augmentation and liposuction. After having children, a lot of women deal
with stubborn fat or a loss of volume in their breasts. For these reasons, they
seek procedures that can enhance their bodies. For non-surgical procedures, the
Pan G lift is another common treatment that’s performed. The Pan G Lift
provides similar results that a facelift would give without surgery.
After seeing so many career-oriented women at SpaMedica, Dr.
Mulholland knows the main reason why these women are making appointments. It’s
not about trying to look good for their partner. “They want it for themselves.
They want to look the way they feel.”